First Heartland Consultants, Inc. Q1 2025 Filing

Filed May 7, 2025

Portfolio Value

$969.0B

Holdings

439

Report Date

Q1 2025

Filing Type

13F-HR

All Holdings (439 positions)

#	Stock	Shares	Value	% Portfolio
1	SPYMSPDR SERIES TRUST	500,231	$32.9B	3.39%
2	ACIOETF SER SOLUTIONS	839,558	$32.5B	3.35%
3	SPYSPDR S&P 500 ETF TR	51,761	$29.0B	2.99%
4	UCONFIRST TR EXCHNG TRADED FD VI	931,294	$23.0B	2.38%
5	DRSKETF SER SOLUTIONS	783,654	$21.4B	2.21%
6	SPDWSPDR INDEX SHS FDS	559,202	$20.4B	2.10%
7	OSCVETF SER SOLUTIONS	566,643	$19.7B	2.04%
8	NDQINVESCO QQQ TR	41,613	$19.5B	2.01%
9	PYLDPIMCO ETF TR	668,147	$17.6B	1.82%
10	SPYVSPDR SER TR	335,168	$17.1B	1.77%
11	RDVYFIRST TR EXCHANGE TRADED FD	287,653	$16.8B	1.74%
12	SPYGSPDR SERIES TRUST	204,926	$16.5B	1.70%
13	BSVVANGUARD BD INDEX FD INC	209,928	$16.4B	1.70%
14	IVWISHARES	174,349	$16.2B	1.67%
15	MINTPIMCO ETF TR	146,811	$14.8B	1.52%
16	AAPLAPPLE INC	60,495	$13.4B	1.39%
17	EMXCISHARES TR	224,510	$12.4B	1.28%
18	FDLFIRST TR EXCHANGE TR	273,750	$11.9B	1.23%
19	DONSPDR DOW JONES INDL AVERAGE	26,971	$11.3B	1.17%
20	VUGVANGUARD INDEX FDS	30,339	$11.3B	1.16%
21	QCAPFIRST TR EXCHANGE TRAD FD VI	480,380	$10.6B	1.09%
22	AMZNAMAZON COM INC	52,896	$10.1B	1.04%
23	FLGVFRANKLIN TEMPLETON ETF TR	476,871	$9.8B	1.01%
24	SDVYFIRST TR EXCHANGE TRADED FD	285,780	$9.6B	0.99%
25	TLHISHARES TR	92,123	$9.6B	0.99%
26	BRK/BBERKSHIRE HATHAWAY INC DEL	17,208	$9.2B	0.95%
27	VTVVANGUARD INDEX FDS	52,909	$9.1B	0.94%
28	NVDANVIDIA CORP	82,267	$8.9B	0.92%
29	ADMEETF SER SOLUTIONS	198,764	$8.8B	0.91%
30	CGDGCAPITAL GROUP DIVIDEND VALUE	240,137	$8.6B	0.88%
31	VEAVANGUARD TAX MANAGED INTL FD	164,730	$8.4B	0.86%
32	IWVISHARES	26,220	$8.3B	0.86%
33	VIGVANGUARD SPECIALIZED PORTFOL	42,894	$8.3B	0.86%
34	CGICCAPITAL GROUP INTERNATIONAL	318,003	$8.3B	0.85%
35	GRIDFIRST TR EXCHANGE TRADED FD	72,519	$8.2B	0.85%
36	BKAGBNY MELLON ETF TRUST	184,431	$7.8B	0.80%
37	PTRBPGIM ETF TR	180,506	$7.5B	0.78%
38	RLYSSGA ACTIVE ETF TR	261,690	$7.5B	0.77%
39	FBCGFIDELITY BLUE CHIP GROWTH	170,913	$6.8B	0.71%
40	FMBFIRST TR EXCHANGE TRADED FD I	129,230	$6.5B	0.67%
41	LMBSFIRST TR EXCHANGE-TRADED FD	131,664	$6.5B	0.67%
42	IVVISHARES	11,377	$6.4B	0.66%
43	QDECFIRST TR EXCHNG TRADED FD VI	240,855	$6.3B	0.65%
44	BNDXVANGUARD BD INDEX	124,673	$6.1B	0.63%
45	VTIVANGUARD INDEX FDS	22,014	$6.1B	0.62%
46	IVEISHARES	30,842	$5.9B	0.61%
47	ITOTISHARES TR	46,145	$5.6B	0.58%
48	BIVVANGUARD BD INDEX FD INC	72,144	$5.5B	0.57%
49	IEFISHARES TR	57,429	$5.5B	0.57%
50	EDIVSPDR INDEX SHS FDS	153,273	$5.5B	0.56%
51	MSFTMICROSOFT CORP	14,174	$5.3B	0.55%
52	MTUMISHARES TR	26,294	$5.3B	0.55%
53	EUSAISHARES	55,994	$5.2B	0.54%
54	IYWISHARES TR	37,167	$5.2B	0.54%
55	QQQMINVESCO EXCH TRADED FD TR II	26,337	$5.1B	0.52%
56	TBILRBB FD INC	100,618	$5.0B	0.52%
57	SNOVFIRST TR EXCHNG TRADED FD VI	226,152	$5.0B	0.51%
58	SHYISHARES TR	58,621	$4.8B	0.50%
59	GCCWISDOMTREE TR	245,533	$4.8B	0.50%
60	IUSGISHARES TR	37,581	$4.8B	0.49%
61	VOOVANGUARD INDEX FDS	9,247	$4.8B	0.49%
62	SCHDSCHWAB STRATEGIC TR	164,829	$4.6B	0.48%
63	VBKVANGUARD INDEX FDS	17,755	$4.5B	0.46%
64	COWZPACER FDS TR	80,973	$4.4B	0.46%
65	XDECFIRST TR CBOE VEST US EQUITY ENH & MOD BUFF	113,451	$4.2B	0.43%
66	IUSBISHARES TR	85,568	$3.9B	0.41%
67	VBVANGUARD INDEX FDS	17,104	$3.8B	0.39%
68	KAUGINNOVATOR ETFS TRUST	152,403	$3.7B	0.38%
69	WMTWAL-MART STORES INC	40,287	$3.5B	0.37%
70	IYFISHARES TR	30,918	$3.5B	0.36%
71	VXUSVANGUARD STAR FD	55,669	$3.5B	0.36%
72	JUCYETF SER SOLUTIONS	147,120	$3.4B	0.35%
73	BLVVANGUARD BD INDEX FDS	47,622	$3.4B	0.35%
74	IYY*ISHARES TR	24,406	$3.3B	0.34%
75	FAIFIRST TR EXCHANGE TRADED FD	59,762	$3.3B	0.34%
76	VMBSVANGUARD	69,987	$3.2B	0.33%
77	BUFRFIRST TR EXCHNG TRADED FD VI	106,324	$3.2B	0.33%
78	LLYLILLY ELI & CO	3,783	$3.1B	0.32%
79	VWOVANGUARD	67,994	$3.1B	0.32%
80	USMVISHARES TR	30,665	$2.9B	0.30%
81	DNPDNP SELECT INCOME FD INC	285,178	$2.8B	0.29%
82	NOCTINNOVATOR ETFS TRUST	56,729	$2.8B	0.29%
83	RSDEFIRST TR EXCHNG TRADED FD VI	139,218	$2.8B	0.29%
84	BNDVANGUARD BD INDEX FD INC	35,910	$2.6B	0.27%
85	SHVISHARES TR	23,009	$2.5B	0.26%
86	NOBLPROSHARES TR	24,790	$2.5B	0.26%
87	METAMETA PLATFORMS INC	4,367	$2.5B	0.26%
88	PZAINVESCO EXCHANGE TRADED FD TR	107,656	$2.5B	0.26%
89	VVISA INC	6,900	$2.4B	0.25%
90	EFAISHARES	28,794	$2.4B	0.24%
91	FTSLFIRST TR EXCHANGE TRADED FD	49,654	$2.3B	0.23%
92	CIBRFIRST TR EXCHANGE TRADED FD	35,291	$2.2B	0.23%
93	COSTCOSTCO WHSL CORP NEW	2,323	$2.2B	0.23%
94	FTSMFIRST TR EXCHANGE TRADED FD	35,641	$2.1B	0.22%
95	QUALISHARES TR	12,320	$2.1B	0.22%
96	IJJISHARES TR	17,444	$2.1B	0.22%
97	JPMJP MORGAN CHASE & CO	8,486	$2.1B	0.21%
98	TPLCTIMOTHY PLAN	48,947	$2.1B	0.21%
99	GRNYTIDAL ETF TR	111,064	$2.0B	0.21%
100	XMHQINVESCO EXCHANGE TRADED FD T	21,151	$1.9B	0.20%

Page 1 of 5Next