First Heartland Consultants, Inc. Q4 2024 Filing

Filed February 18, 2025

Portfolio Value

$975.0B

Holdings

448

Report Date

Q4 2024

Filing Type

13F-HR

All Holdings (448 positions)

#	Stock	Shares	Value	% Portfolio
1	SPYMSPDR SERIES TRUST	491,155	$33.9B	3.47%
2	ACIOETF SER SOLUTIONS	822,768	$33.1B	3.40%
3	NDQINVESCO QQQ TR	63,349	$32.4B	3.32%
4	SPYSPDR S&P 500 ETF TR	52,941	$31.0B	3.18%
5	BSVVANGUARD BD INDEX FD INC	298,480	$23.1B	2.37%
6	RDVYFIRST TR EXCHANGE TRADED FD	384,890	$22.8B	2.33%
7	DRSKETF SER SOLUTIONS	763,265	$20.9B	2.15%
8	OSCVETF SER SOLUTIONS	553,613	$20.5B	2.10%
9	SPYGSPDR SERIES TRUST	220,866	$19.4B	1.99%
10	SPDWSPDR INDEX SHS FDS	554,583	$18.9B	1.94%
11	SPYVSPDR SER TR	329,916	$16.9B	1.73%
12	IVWISHARES	164,432	$16.7B	1.71%
13	AAPLAPPLE INC	66,267	$16.6B	1.70%
14	FLGVFRANKLIN TEMPLETON ETF TR	764,414	$15.4B	1.58%
15	VUGVANGUARD INDEX FDS	36,369	$14.9B	1.53%
16	UCONFIRST TR EXCHNG TRADED FD VI	602,108	$14.8B	1.52%
17	DONSPDR DOW JONES INDL AVRG ETF	33,720	$14.3B	1.47%
18	EMXCISHARES TR	226,856	$12.6B	1.29%
19	AMZNAMAZON COM INC	55,024	$12.1B	1.24%
20	NVDANVIDIA CORP	87,369	$11.7B	1.20%
21	SDVYFIRST TR EXCHANGE TRADED FD	304,136	$10.9B	1.12%
22	QCAPFIRST TR EXCHANGE TRAD FD VI	461,474	$10.2B	1.05%
23	VTVVANGUARD INDEX FDS	60,033	$10.2B	1.04%
24	VXFVANGUARD INDEX FDS	53,162	$10.1B	1.04%
25	VIGVANGUARD SPECIALIZED PORTFOL	49,004	$9.6B	0.98%
26	IWVISHARES	27,555	$9.2B	0.94%
27	IVVISHARES	15,551	$9.2B	0.94%
28	ADMEETF SER SOLUTIONS	194,872	$9.1B	0.93%
29	MINTPIMCO ETF TR	87,966	$8.8B	0.91%
30	VEAVANGUARD TAX MANAGED INTL FD	178,801	$8.6B	0.88%
31	GRIDFIRST TR EXCHANGE TRADED FD	70,266	$8.4B	0.86%
32	PYLDPIMCO ETF TR	313,986	$8.1B	0.83%
33	VOOVANGUARD INDEX FDS	14,401	$7.8B	0.80%
34	BKAGBNY MELLON ETF TRUST	181,974	$7.5B	0.77%
35	IVEISHARES	37,985	$7.3B	0.74%
36	BRK/BBERKSHIRE HATHAWAY INC DEL	15,051	$6.8B	0.70%
37	FBCGFIDELITY BLUE CHIP GROWTH	147,249	$6.8B	0.70%
38	BNDXVANGUARD BD INDEX	133,840	$6.6B	0.67%
39	IYWISHARES TR	40,669	$6.5B	0.67%
40	VBKVANGUARD INDEX FDS	23,158	$6.5B	0.67%
41	VTIVANGUARD INDEX FDS	22,349	$6.5B	0.66%
42	MSFTMICROSOFT CORP	14,557	$6.1B	0.63%
43	ITOTISHARES TR	45,695	$5.9B	0.60%
44	COWZPACER FDS TR	103,580	$5.9B	0.60%
45	EDIVSPDR INDEX SHS FDS	159,410	$5.6B	0.58%
46	FMBFIRST TR EXCHANGE TRADED FD I	105,737	$5.4B	0.55%
47	IUSGISHARES TR	37,823	$5.3B	0.54%
48	QQQMINVESCO EXCH TRADED FD TR II	25,008	$5.3B	0.54%
49	BIVVANGUARD BD INDEX FD INC	69,201	$5.2B	0.53%
50	LMBSFIRST TR EXCHANGE-TRADED FD	104,391	$5.1B	0.52%
51	BNDVANGUARD BD INDEX FD INC	68,533	$4.9B	0.51%
52	FDLFIRST TR EXCHANGE TR	121,434	$4.9B	0.50%
53	VBVANGUARD INDEX FDS	19,615	$4.7B	0.48%
54	IUSBISHARES TR	103,729	$4.7B	0.48%
55	TBILRBB FD INC	82,413	$4.1B	0.42%
56	MTUMISHARES TR	19,352	$4.0B	0.41%
57	RLYSSGA ACTIVE ETF TR	144,270	$3.9B	0.40%
58	SNOVFIRST TR EXCHNG TRADED FD VI	164,516	$3.8B	0.39%
59	QUALISHARES TR	21,336	$3.8B	0.39%
60	JUCYETF SER SOLUTIONS	156,030	$3.6B	0.36%
61	IJJISHARES TR	27,632	$3.5B	0.35%
62	IYFISHARES TR	31,204	$3.5B	0.35%
63	WMTWAL-MART STORES INC	37,529	$3.4B	0.35%
64	FAIFIRST TR EXCHANGE TRADED FD	57,358	$3.4B	0.35%
65	IYY*ISHARES TR	23,631	$3.4B	0.35%
66	DYNFBLACKROCK ETF TRUST	65,436	$3.4B	0.34%
67	XDECFIRST TR CBOE VEST US EQUITY ENH & MOD BUFF	88,436	$3.3B	0.34%
68	NJULINNOVATOR ETFS TRUST	50,867	$3.2B	0.33%
69	SHYISHARES TR	38,836	$3.2B	0.33%
70	BLVVANGUARD BD INDEX FDS	45,516	$3.1B	0.32%
71	VMBSVANGUARD	65,294	$3.0B	0.30%
72	LLYLILLY ELI & CO	3,831	$3.0B	0.30%
73	VWOVANGUARD	66,735	$2.9B	0.30%
74	RSPINVESCO EXCHANGE TRADED FD T	16,709	$2.9B	0.30%
75	NAPRINNOVATOR ETFS TR	56,825	$2.9B	0.29%
76	TSLATESLA INC	6,981	$2.8B	0.29%
77	BUFRFIRST TR EXCHNG TRADED FD VI	91,384	$2.8B	0.29%
78	FVDFIRST TR VALUE LINE DIVID IN	63,663	$2.8B	0.28%
79	VXUSVANGUARD STAR FD	46,189	$2.7B	0.28%
80	PZAINVESCO EXCHANGE TRADED FD TR	114,976	$2.7B	0.28%
81	USMVISHARES TR	30,308	$2.7B	0.28%
82	SCHDSCHWAB STRATEGIC TR	96,809	$2.6B	0.27%
83	QDECFIRST TR EXCHNG TRADED FD VI	94,482	$2.6B	0.27%
84	GOOGALPHABET INC	13,492	$2.6B	0.26%
85	JAVAJ P MORGAN EXCHANGE TRADED F	39,913	$2.5B	0.26%
86	DNPDNP SELECT INCOME FD INC	284,575	$2.5B	0.26%
87	AQLTISHARES	18,829	$2.5B	0.25%
88	EFAISHARES	32,366	$2.4B	0.25%
89	CIBRFIRST TR EXCHANGE TRADED FD	36,916	$2.3B	0.24%
90	IJSISHARES TR	21,352	$2.3B	0.24%
91	FTSLFIRST TR EXCHANGE TRADED FD	49,917	$2.3B	0.24%
92	METAMETA PLATFORMS INC	3,920	$2.3B	0.24%
93	NOBLPROSHARES TR	22,965	$2.3B	0.23%
94	TPLCTIMOTHY PLAN	52,695	$2.3B	0.23%
95	XMHQINVESCO EXCHANGE TRADED FD T	22,909	$2.3B	0.23%
96	VVISA INC	7,056	$2.2B	0.23%
97	IWMISHARES TR	10,066	$2.2B	0.23%
98	FTSMFIRST TR EXCHANGE TRADED FD	35,721	$2.1B	0.22%
99	RSDEFIRST TR EXCHNG TRADED FD VI	105,259	$2.1B	0.22%
100	XLKSELECT SECTOR SPDR TR	8,979	$2.1B	0.21%

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