Who Owns Innovator U.S. Equity Power Buffer ETF (PAUG)?Hedge Fund & Institutional Holders

$42.87-0.17 (-0.39%)Financial ServicesBATS

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$InfinityT

% of Float Held

—

QoQ Change in Holders

+14 / -4

Price History

$35.30$37.41$39.52$41.62$43.73Aug 24May 25Mar 26

PAUG — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
COMMONWEALTH EQUITY SERVICES, LLCNew Position+598K+$25.0B
Focus Partners WealthIncreased+377K+$15.9B
Rothschild Wealth LLCNew Position+182K+$7.0B
CoreCap Advisors, LLCNew Position+153K+$6.6B
GILL CAPITAL PARTNERS, LLCNew Position+140K+$6.1B
Capital Investment Advisory Services, LLCNew Position+103K+$4.4B
Trek Financial, LLCNew Position+82K+$3.6B
Keystone Wealth Services, LLCNew Position+75K+$3.2B
Chris Bulman IncNew Position+65K+$2.8B
YARGER WEALTH STRATEGIES, LLCNew Position+59K+$2.6B
CORRADO ADVISORS, LLCNew Position+58K+$2.5B
DHJJ Financial Advisors, Ltd.New Position+49K+$2.1B
Mutual Advisors, LLCNew Position+48K+$2.1B
Global Assets Advisory, LLCNew Position+48K+$2.0B
First City Capital Management, Inc.New Position+46K+$2.0B

PAUG — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
Brookstone Capital ManagementDecreased-17K-$38.2B
HighTower Advisors, LLCDecreased-6K-$17.1B
Kovitz Investment Group Partners, LLCClosed Position-393K-$16.7B
Cetera Investment AdvisersDecreased-19K-$15.1B
OSAIC HOLDINGS, INC.Decreased-158K-$7.2B
JANE STREET GROUP, LLCClosed Position-120K-$5.1B
MML INVESTORS SERVICES, LLCDecreased-24K-$4.4B
Advisory Services Network, LLCDecreased-58K-$4.2B
MAI Capital ManagementDecreased-14K-$3.8B
CAPTRUST FINANCIAL ADVISORSDecreased-6K-$3.6B
Luminist Capital LLCClosed Position-83K-$3.5B
SUSQUEHANNA INTERNATIONAL GROUP, LLPDecreased-47K-$2.8B
Dakota Wealth ManagementDecreased-41K-$2.3B
Cresset Asset Management, LLCDecreased-32K-$1.9B
GTS SECURITIES LLCClosed Position-38K-$1.6B

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1ALLIANCEBERNSTEIN L.P.3,291,706$142.0B0.04%Share
2OSAIC HOLDINGS, INC.1,234,601$53.0B0.08%Share
3COMMONWEALTH EQUITY SERVICES, LLC597,997$25.0B0.03%Share
4Focus Partners Wealth566,642$24.0B0.03%Share
5Cresset Asset Management, LLC459,796$19.0B0.08%Share
6BLAIR WILLIAM & CO/IL431,873$18.0B0.05%Share
7RAYMOND JAMES FINANCIAL INC272,957$11.0B0.00%Share
8Rothschild Wealth LLC181,603$7.0B0.84%Share
9CoreCap Advisors, LLC153,024$6.6B0.23%Share
10GILL CAPITAL PARTNERS, LLC140,333$6.1B1.84%Share
11McAlister, Sweet & Associates, Inc.123,829$5.4B4.07%Share
12OSAIC HOLDINGS, INC.136,920$5.0B0.01%Share
13Capital Investment Advisory Services, LLC102,680$4.4B0.31%Share
14Atria Investments, Inc104,658$4.0B0.05%Share
15Southland Equity Partners LLC86,264$3.7B0.74%Share
16Bellwether Advisors, LLC84,911$3.7B0.59%Share
17KFG WEALTH MANAGEMENT, LLC82,850$3.6B0.48%Share
18Trek Financial, LLC82,146$3.6B0.21%Share
19Keystone Wealth Services, LLC74,540$3.2B0.68%Share
20OneDigital Investment Advisors LLC81,323$3.0B0.03%Share
21Chris Bulman Inc64,609$2.8B1.24%Share
22YARGER WEALTH STRATEGIES, LLC59,161$2.6B1.10%Share
23Tradition Wealth Management, LLC58,790$2.5B0.18%Share
24CORRADO ADVISORS, LLC57,802$2.5B1.25%Share
25DHJJ Financial Advisors, Ltd.48,941$2.1B0.70%Share
26Mutual Advisors, LLC47,663$2.1B0.04%Share
27Global Assets Advisory, LLC47,655$2.0B0.57%Share
28RAYMOND JAMES FINANCIAL INC49,081$2.0B0.00%Share
29First City Capital Management, Inc.45,872$2.0B1.05%Share
30Valmark Advisers, Inc.43,779$1.9B0.02%Share
31Weaver Capital Management LLC40,854$1.8B0.37%Share
32Clay Northam Wealth Management, LLC37,370$1.6B0.90%Share
33FIDUCIARY FINANCIAL GROUP, LLC36,837$1.6B0.23%Share
34RED CRANE WEALTH MANAGEMENT, LLC35,370$1.5B1.25%Share
35Orion Capital Management LLC35,255$1.5B0.51%Share
36FSA Advisors, Inc.34,070$1.5B1.02%Share
37ARS Wealth Advisors Group, LLC33,170$1.4B0.13%Share
38Cornerstone Wealth Group, LLC33,118$1.4B0.10%Share
39Sigma Planning Corp29,999$1.3B0.04%Share
40BCGM Wealth Management, LLC29,776$1.3B0.33%Share
41Weaver Consulting Group25,124$1.1B0.27%Share
42Integrity Advisory Solutions, LLC25,088$1.1B0.16%Share
43SILVER OAK SECURITIES, INCORPORATED24,602$1.1B0.07%Share
44Visionary Wealth Advisors23,751$1.0B0.05%Share
45Forvis Mazars Wealth Advisors, LLC23,468$1.0B0.02%Share
46MERCER GLOBAL ADVISORS INC /ADV36,676$1.0B0.00%Share
47CreativeOne Wealth, LLC33,214$1.0B0.02%Share
48Arkadios Wealth Advisors23,972$1.0B0.02%Share
49OSAIC HOLDINGS, INC.38,801$1.0B0.00%Share
50Buska Wealth Management, LLC22,652$979.0M0.36%Share

PAUG Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 2025219$423.9B+114
Q3 2025105$483.4B-72
Q2 2025177$389.5B-7
Q1 2025184$453.3B+16
Q4 2024168$22.7T+40
Q3 2024128$49.5T+12
Q2 2024116$36.5T+6
Q1 2024110$677.2T—

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As of Q4 2025, 50 institutional investors hold PAUG (Innovator U.S. Equity Power Buffer ETF). The largest holder is ALLIANCEBERNSTEIN L.P. with $142.0B in shares. This quarter, 14 institutions opened new positions and 4 closed their positions.

Frequently Asked Questions

How many hedge funds own PAUG?

As of Q4 2025, 50 institutional investors report holding PAUG (Innovator U.S. Equity Power Buffer ETF) in their 13F filings.

Who is the largest institutional holder of PAUG?

The largest institutional holder of PAUG is ALLIANCEBERNSTEIN L.P. with $142.0B in shares.

Is institutional ownership of PAUG increasing or decreasing?

This quarter, 14 institutions opened new positions in PAUG and 4 closed their positions.