Who Owns Innovator U.S. Equity Power Buffer ETF (PNOV)?Hedge Fund & Institutional Holders

$41.20-0.10 (-0.25%)Financial ServicesBATS

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$1.53000023200061e+210T

% of Float Held

—

QoQ Change in Holders

+15 / -8

Price History

$34.74$36.62$38.50$40.37$42.25Sep 24Jun 25Mar 26

PNOV — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
Penserra Capital Management LLCNew Position+1.5M+$61.0M
COMMONWEALTH EQUITY SERVICES, LLCNew Position+497K+$20.0M
FOUNDATIONS INVESTMENT ADVISORS, LLCNew Position+348K+$14.0M
WEALTH ENHANCEMENT ADVISORY SERVICES, LLCNew Position+285K+$12.0M
ENVESTNET ASSET MANAGEMENT INCNew Position+186K+$7.0M
Lido Advisors, LLCNew Position+190K+$7.0M
Three Seasons Wealth, LLCNew Position+131K+$5.5M
NATIONS FINANCIAL GROUP INC, /IA/ /ADVNew Position+121K+$5.0M
TRUIST FINANCIAL CORPNew Position+120K+$5.0M
CoreCap Advisors, LLCNew Position+119K+$5.0M
GILL CAPITAL PARTNERS, LLCNew Position+105K+$4.4M
CRA Financial Services, LLCNew Position+99K+$4.1M
Keating Financial Advisory Services, Inc.New Position+85K+$3.6M
Comprehensive Financial Consultants Institutional, Inc.New Position+80K+$3.3M
Sherry Group, Inc.New Position+75K+$3.1M

PNOV — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
Kovitz Investment Group Partners, LLCClosed Position-233K-$9.6B
Buska Wealth Management, LLCDecreased-45K-$6.9B
CAPTRUST FINANCIAL ADVISORSDecreased-9K-$3.3B
McAlister, Sweet & Associates, Inc.Closed Position-74K-$3.0B
OLD MISSION CAPITAL LLCClosed Position-73K-$3.0B
Focus Partners Advisor Solutions, LLCClosed Position-71K-$3.0B
Jacobi Capital Management LLCDecreased-9K-$2.4B
Luminist Capital LLCClosed Position-47K-$1.9B
Requisite Capital Management, LLCClosed Position-45K-$1.8B
MORGAN STANLEYDecreased-15K-$1.6B
Global Strategic Investment Solutions, LLCDecreased-106-$1.2B
RFG Advisory, LLCDecreased-15K-$1.1B
IHT Wealth Management, LLCClosed Position-25K-$1.0B
LEIGH BALDWIN & CO., LLCClosed Position-26K-$799.3M
BECK CAPITAL MANAGEMENT, LLCDecreased-1K-$531.4M

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1Prairie Wealth Advisors, Inc.0$1.5B0.65%Share
2ALLIANCEBERNSTEIN L.P.5,560,994$232.0M0.07%Share
3Penserra Capital Management LLC1,478,393$61.0M0.72%Share
4Brookstone Capital Management1,247,662$52.1M0.60%Share
5Steward Partners Investment Advisory, LLC710,849$29.0M0.16%Share
6OSAIC HOLDINGS, INC.524,078$21.0M0.03%Share
7COMMONWEALTH EQUITY SERVICES, LLC496,549$20.0M0.03%Share
8Focus Partners Wealth429,536$17.0M0.02%Share
9LPL Financial LLC374,716$15.0M0.00%Share
10Kestra Advisory Services, LLC365,620$15.0M0.06%Share
11FOUNDATIONS INVESTMENT ADVISORS, LLC347,940$14.0M0.18%Share
12Cetera Investment Advisers356,898$14.0M0.02%Share
13WEALTH ENHANCEMENT ADVISORY SERVICES, LLC284,657$12.0M0.02%Share
14SUSQUEHANNA INTERNATIONAL GROUP, LLP281,386$11.0M0.00%Share
15RAYMOND JAMES FINANCIAL INC256,383$10.0M0.00%Share
16Beacon Pointe Advisors, LLC248,892$10.0M0.07%Share
17HighTower Advisors, LLC262,906$10.0M0.01%Share
18ENVESTNET ASSET MANAGEMENT INC186,474$7.0M0.00%Share
19Lido Advisors, LLC190,169$7.0M0.02%Share
20Bellwether Advisors, LLC135,200$5.6M0.90%Share
21Three Seasons Wealth, LLC130,776$5.5M0.52%Share
22Buska Wealth Management, LLC124,319$5.2M1.92%Share
23NATIONS FINANCIAL GROUP INC, /IA/ /ADV120,884$5.0M0.27%Share
24TRUIST FINANCIAL CORP120,314$5.0M0.01%Share
25OSAIC HOLDINGS, INC.120,624$5.0M0.01%Share
26CoreCap Advisors, LLC119,283$5.0M0.17%Share
27GILL CAPITAL PARTNERS, LLC104,976$4.4M1.33%Share
28CRA Financial Services, LLC99,207$4.1M0.54%Share
29NewEdge Advisors, LLC118,266$4.0M0.01%Share
30RAYMOND JAMES FINANCIAL INC104,463$4.0M0.00%Share
31MML INVESTORS SERVICES, LLC119,553$4.0M0.01%Share
32MAI Capital Management110,831$4.0M0.02%Share
33Keating Financial Advisory Services, Inc.85,319$3.6M0.48%Share
34Comprehensive Financial Consultants Institutional, Inc.79,960$3.3M1.01%Share
35Sherry Group, Inc.74,905$3.1M3.29%Share
36BCS Wealth Management74,286$3.1M0.31%Share
37Cerity Partners LLC76,352$3.0M0.00%Share
38CAPTRUST FINANCIAL ADVISORS72,170$3.0M0.01%Share
39Cambridge Investment Research Advisors, Inc.74,192$3.0M0.01%Share
40OneDigital Investment Advisors LLC75,612$3.0M0.03%Share
41KFG WEALTH MANAGEMENT, LLC66,656$2.8M0.37%Share
42Dakota Wealth Management61,250$2.6M0.05%Share
43WEALTH ALLIANCE, LLC55,299$2.3M0.23%Share
44ATTICUS WEALTH MANAGEMENT, LLC55,028$2.3M0.57%Share
45Merit Financial Group, LLC51,961$2.2M0.02%Share
46Advisory Alpha, LLC50,860$2.1M0.06%Share
47Jacobi Capital Management LLC50,289$2.1M0.12%Share
48Southland Equity Partners LLC48,807$2.0M0.40%Share
49BLAIR WILLIAM & CO/IL58,985$2.0M0.01%Share
50MERCER GLOBAL ADVISORS INC /ADV66,460$2.0M0.00%Share

PNOV Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 2025222$2.3B+120
Q3 2025102$326.2B-66
Q2 2025168$413.3B-8
Q1 2025176$569.7B+31
Q4 2024145$59.1T+52
Q3 202493$263.3T-5
Q2 202498$275.9T+5
Q1 202493$288.9T—

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As of Q4 2025, 50 institutional investors hold PNOV (Innovator U.S. Equity Power Buffer ETF). The largest holder is Prairie Wealth Advisors, Inc. with $1.5B in shares. This quarter, 15 institutions opened new positions and 8 closed their positions.

Frequently Asked Questions

How many hedge funds own PNOV?

As of Q4 2025, 50 institutional investors report holding PNOV (Innovator U.S. Equity Power Buffer ETF) in their 13F filings.

Who is the largest institutional holder of PNOV?

The largest institutional holder of PNOV is Prairie Wealth Advisors, Inc. with $1.5B in shares.

Is institutional ownership of PNOV increasing or decreasing?

This quarter, 15 institutions opened new positions in PNOV and 8 closed their positions.