Who Owns Innovator U.S. Equity Ultra Buffer ETF (UMAY)?Hedge Fund & Institutional Holders

$36.69-0.02 (-0.06%)Financial ServicesBATS

Institutional Holders

48

as of Q4 2025

Total Institutional Value

$5.400202620001793e+111T

% of Float Held

QoQ Change in Holders

+15 / -6

Price History

$30.71$32.26$33.81$35.36$36.91Sep 24Jun 25Mar 26

UMAY — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital AdvisorsNew Position+148K+$5.4M
Castle Rock Wealth Management, LLCNew Position+49K+$1.8M
TRUIST FINANCIAL CORPNew Position+34K+$1.3M
Spire Wealth ManagementNew Position+31K+$1.1M
ENVESTNET ASSET MANAGEMENT INCNew Position+41K+$1.0M
COMMONWEALTH EQUITY SERVICES, LLCNew Position+40K+$1.0M
Keystone Wealth Services, LLCNew Position+15K+$580K
Merit Financial Group, LLCNew Position+16K+$573K
IMG Wealth Management, Inc.New Position+11K+$404K
AE Wealth Management LLCNew Position+9K+$317K
AssuredPartners Investment Advisors, LLCNew Position+8K+$303K
Strategic Blueprint, LLCNew Position+7K+$269K
Allegiance Financial Group Advisory Services LLCNew Position+7K+$269K
Capital Investment Advisory Services, LLCNew Position+4K+$128K
Noble Wealth Management PBCNew Position+2K+$57K

UMAY — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
Kestra Advisory Services, LLCDecreased-3K-$2.5B
CENTRAL VALLEY ADVISORS, LLCDecreased-1-$2.0B
OSAIC HOLDINGS, INC.Decreased-8K-$1.9B
Cetera Investment AdvisersDecreased-3K-$1.4B
SUSQUEHANNA INTERNATIONAL GROUP, LLPClosed Position-39K-$1.4B
OLD MISSION CAPITAL LLCDecreased-17K-$1.4B
KFG WEALTH MANAGEMENT, LLCDecreased-7K-$1.4B
Brookstone Capital ManagementDecreased-1K-$1.1B
LPL Financial LLCDecreased-4K-$873.1M
HARBOUR INVESTMENTS, INC.Closed Position-16K-$562.1M
AXXCESS WEALTH MANAGEMENT, LLCClosed Position-15K-$536.9M
Focus Partners Advisor Solutions, LLCClosed Position-15K-$531.4M
ROYAL BANK OF CANADADecreased-960-$241.0M
GOLDMAN SACHS GROUP INCClosed Position-7K-$234.8M
Advisory Services Network, LLCClosed Position-3K-$110.1M

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors147,670$5.4M0.32%Share
2CENTRAL VALLEY ADVISORS, LLC55,421$2.0M0.61%Share
3Kestra Advisory Services, LLC67,075$2.0M0.01%Share
4Castle Rock Wealth Management, LLC48,821$1.8M0.39%Share
5KFG WEALTH MANAGEMENT, LLC31,292$1.1M0.15%Share
6Spire Wealth Management30,576$1.1M0.04%Share
7Brookstone Capital Management29,541$1.1M0.01%Share
8ENVESTNET ASSET MANAGEMENT INC41,361$1.0M0.00%Share
9Cetera Investment Advisers37,277$1.0M0.00%Share
10COMMONWEALTH EQUITY SERVICES, LLC40,016$1.0M0.00%Share
11OSAIC HOLDINGS, INC.43,342$1.0M0.00%Share
12TRUIST FINANCIAL CORP25,074$917K0.00%Share
13OLD MISSION CAPITAL LLC21,533$787K0.02%Share
14Keystone Wealth Services, LLC14,553$580K0.12%Share
15Merit Financial Group, LLC15,670$573K0.00%Share
16Allworth Financial LP15,362$561K0.00%Share
17Wood Tarver Financial Group, LLC14,767$540K0.15%Share
18MILESTONE ASSET MANAGEMENT, LLC14,030$513K0.10%Share
19WEALTH ALLIANCE, LLC11,220$410K0.04%Share
20IMG Wealth Management, Inc.11,071$404K0.26%Share
21TRUIST FINANCIAL CORP9,250$338K0.00%Share
22AE Wealth Management LLC8,676$317K0.00%Share
23AssuredPartners Investment Advisors, LLC8,292$303K0.05%Share
24Strategic Blueprint, LLC7,360$269K0.02%Share
25Allegiance Financial Group Advisory Services LLC7,355$269K0.06%Share
26Bedel Financial Consulting, Inc.5,722$209K0.02%Share
27Capital Investment Advisory Services, LLC3,525$128K0.01%Share
28Noble Wealth Management PBC800$29K0.01%Share
29Noble Wealth Management PBC800$28K0.01%Share
30EVOLUTION WEALTH MANAGEMENT INC.600$21K0.02%Share
31CoreCap Advisors, LLC558$20K0.00%Share
32WealthShield Partners, LLC474$17K0.00%Share
33Financial Network Wealth Advisors LLC462$16K0.02%Share
34Archer Investment Corp350$12K0.00%Share
35CWM, LLC300$11K0.00%Share
36UBS Group AG221$8K0.00%Share
37Keating Financial Advisory Services, Inc.62$2K0.00%Share
38ROYAL BANK OF CANADA5,767$00.00%Share
39RAYMOND JAMES FINANCIAL INC15,451$00.00%Share
40RAYMOND JAMES FINANCIAL INC24,245$00.00%Share
41OSAIC HOLDINGS, INC.1,293$00.00%Share
42CITADEL ADVISORS LLC12,511$00.00%Share
43Steward Partners Investment Advisory, LLC9,194$00.00%Share
44LPL Financial LLC20,624$00.00%Share
45MML INVESTORS SERVICES, LLC21,583$00.00%Share
46FOUNDATIONS INVESTMENT ADVISORS, LLC20,460$00.00%Share
47Larson Financial Group LLC186$00.00%Share
48BARCLAYS PLC110$00.00%Share

UMAY Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 202544$25.8M+18
Q3 202526$20.1B-18
Q2 202544$30.3B-3
Q1 202547$24.6B+4
Q4 202443$2.9T+11
Q3 202432$11.3T-5
Q2 202437$26.6T+10
Q1 202427$5.9T

Similar Stocks by Institutional Ownership

As of Q4 2025, 48 institutional investors hold UMAY (Innovator U.S. Equity Ultra Buffer ETF). The largest holder is C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors with $5.4M in shares. This quarter, 15 institutions opened new positions and 6 closed their positions.

Frequently Asked Questions

How many hedge funds own UMAY?

As of Q4 2025, 48 institutional investors report holding UMAY (Innovator U.S. Equity Ultra Buffer ETF) in their 13F filings.

Who is the largest institutional holder of UMAY?

The largest institutional holder of UMAY is C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors with $5.4M in shares.

Is institutional ownership of UMAY increasing or decreasing?

This quarter, 15 institutions opened new positions in UMAY and 6 closed their positions.