Who Owns Vanguard Consumer Discretionary ETF (VCR)?Hedge Fund & Institutional Holders

$364.25-1.68 (-0.46%)Financial ServicesNYSE_ARCA

Institutional Holders

50

as of Q4 2025

Total Institutional Value

$4.244033359000221e+245T

% of Float Held

—

QoQ Change in Holders

+15 / -1

Price History

$290.42$320.92$351.41$381.90$412.40Sep 24Jun 25Mar 26

VCR — Biggest New Institutional Buyers This Quarter

FundActionShares AddedValue Added
Beacon Capital Management, Inc.New Position+266K+$104.6M
ENVESTNET ASSET MANAGEMENT INCNew Position+165K+$65.0M
Janney Montgomery Scott LLCNew Position+75K+$29.0M
Ameritas Advisory Services, LLCNew Position+62K+$24.5M
Spire Wealth ManagementNew Position+42K+$16.6M
Adaptive Financial Consulting, LLCNew Position+36K+$14.1M
COMMONWEALTH EQUITY SERVICES, LLCNew Position+35K+$13.0M
TRUST CO OF OKLAHOMANew Position+33K+$12.9M
Strengthening Families & Communities, LLCNew Position+30K+$11.6M
MassMutual Private Wealth & Trust, FSBNew Position+30K+$11.6M
Wall Street Financial Group, Inc.New Position+30K+$11.3M
GRIMES & Co WEALTH MANAGEMENT, LLCNew Position+28K+$11.1M
TRUIST FINANCIAL CORPNew Position+26K+$10.2M
BAILARD, INC.New Position+25K+$9.7M
Gibraltar Capital Management, Inc.New Position+24K+$9.5M

VCR — Institutions Reducing or Closing Positions

FundActionShares SoldValue Sold
JPMORGAN CHASE & CODecreased-5K-$183.6B
PGIM Custom Harvest LLCDecreased-16K-$144.9B
WELLS FARGO & COMPANY/MNDecreased-12K-$142.3B
UBS Group AGDecreased-5K-$134.0B
LPL Financial LLCDecreased-2K-$99.3B
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CODecreased-189K-$80.7B
STIFEL FINANCIAL CORPDecreased-2K-$46.0B
AMERIPRISE FINANCIAL INCDecreased-22K-$44.4B
KCM INVESTMENT ADVISORS LLCDecreased-57-$34.2B
Rockefeller Capital Management L.P.Decreased-861-$33.5B
PNC FINANCIAL SERVICES GROUP, INC.Decreased-2K-$24.3B
MERCER GLOBAL ADVISORS INC /ADVDecreased-11K-$23.3B
OSAIC HOLDINGS, INC.Decreased-7K-$19.3B
Full Sail Capital, LLCClosed Position-44K-$17.5B
Mariner, LLCDecreased-571-$16.2B

Top Institutional Holders(Q4 2025)

#FundSharesValue% of PortfolioType
1Anchor Investment Management, LLC10,774$4.2B0.34%Share
2BANK OF AMERICA CORP /DE/912,809$359.0M0.03%Share
3BANK OF AMERICA CORP /DE/563,222$221.0M0.02%Share
4MORGAN STANLEY386,266$152.0M0.01%Share
5PGIM Custom Harvest LLC349,878$137.8M2.04%Share
6UBS Group AG333,123$131.2M0.02%Share
7JPMORGAN CHASE & CO309,037$121.0M0.01%Share
8Beacon Capital Management, Inc.265,649$104.6M5.60%Share
9LPL Financial LLC248,558$97.0M0.03%Share
10WELLS FARGO & COMPANY/MN233,107$91.0M0.02%Share
11ENVESTNET ASSET MANAGEMENT INC165,037$65.0M0.02%Share
12WELLS FARGO & COMPANY/MN113,394$44.0M0.01%Share
13AMERIPRISE FINANCIAL INC90,334$35.0M0.01%Share
14KCM INVESTMENT ADVISORS LLC86,283$33.0M1.06%Share
15Lido Advisors, LLC83,006$32.0M0.10%Share
16Auto-Owners Insurance Co31,966,884$32.0M0.67%Share
17Janney Montgomery Scott LLC74,924$29.0M0.07%Share
18STIFEL FINANCIAL CORP75,984$29.0M0.03%Share
19RAYMOND JAMES FINANCIAL INC76,064$29.0M0.01%Share
20JPMORGAN CHASE & CO74,423$29.0M0.00%Share
21Ameritas Advisory Services, LLC62,204$24.5M0.91%Share
22ROYAL BANK OF CANADA61,951$24.0M0.00%Share
23Cetera Investment Advisers58,684$23.0M0.03%Share
24RAYMOND JAMES FINANCIAL INC56,227$22.0M0.01%Share
25JPMORGAN CHASE & CO52,752$20.0M0.00%Share
26TWO SIGMA INVESTMENTS, LP47,380$18.0M0.03%Share
27MERCER GLOBAL ADVISORS INC /ADV47,877$18.0M0.03%Share
28Empower Advisory Group, LLC47,189$18.0M0.05%Share
29Spire Wealth Management41,939$16.5M0.55%Share
30PNC FINANCIAL SERVICES GROUP, INC.43,066$16.0M0.01%Share
31Rockefeller Capital Management L.P.41,764$16.0M0.03%Share
32Rockefeller Capital Management L.P.41,903$16.0M0.03%Share
33Stratos Wealth Partners, LTD.38,362$15.1M0.17%Share
34Adaptive Financial Consulting, LLC35,776$14.1M5.48%Share
35STIFEL FINANCIAL CORP35,567$14.0M0.01%Share
36OSAIC HOLDINGS, INC.33,945$13.0M0.02%Share
37Cambridge Investment Research Advisors, Inc.33,285$13.0M0.03%Share
38COMMONWEALTH EQUITY SERVICES, LLC35,326$13.0M0.02%Share
39TRUST CO OF OKLAHOMA32,024$12.6M3.68%Share
40Strengthening Families & Communities, LLC29,572$11.6M4.15%Share
41MassMutual Private Wealth & Trust, FSB29,543$11.6M0.30%Share
42GRIMES & Co WEALTH MANAGEMENT, LLC28,222$11.1M0.27%Share
43Mariner, LLC29,300$11.0M0.01%Share
44Hobart Private Capital, LLC27,320$10.8M2.10%Share
45ASSETMARK, INC26,022$10.3M0.02%Share
46HighTower Advisors, LLC25,501$10.0M0.01%Share
47BAILARD, INC.24,594$9.7M0.21%Share
48Gibraltar Capital Management, Inc.24,105$9.5M1.61%Share
49Harel Insurance Investments & Financial Services Ltd.25,300$9.0M0.08%Share
50Polianta Ltd22,800$9.0M1.18%Share

VCR Institutional Ownership History

QuarterHoldersTotal ValueChange
Q4 2025555$7.0B+253
Q3 2025302$2.4T-169
Q2 2025471$2.2T-23
Q1 2025494$2.4T+63
Q4 2024431$157.8T+105
Q3 2024326$1782.1T+18
Q2 2024308$1595.0T+16
Q1 2024292$1642.1T—

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As of Q4 2025, 50 institutional investors hold VCR (Vanguard Consumer Discretionary ETF). The largest holder is Anchor Investment Management, LLC with $4.2B in shares. This quarter, 15 institutions opened new positions and 1 closed their positions.

Frequently Asked Questions

How many hedge funds own VCR?

As of Q4 2025, 50 institutional investors report holding VCR (Vanguard Consumer Discretionary ETF) in their 13F filings.

Who is the largest institutional holder of VCR?

The largest institutional holder of VCR is Anchor Investment Management, LLC with $4.2B in shares.

Is institutional ownership of VCR increasing or decreasing?

This quarter, 15 institutions opened new positions in VCR and 1 closed their positions.