First Heartland Consultants, Inc. Q3 2017 Filing

Filed November 15, 2017

Portfolio Value

$411.2B

Holdings

335

Report Date

Q3 2017

Filing Type

13F-HR

All Holdings (335 positions)

#	Stock	Shares	Value	% Portfolio
1	—POWERSHARES QQQ TR	83,542	$12.2B	2.96%
2	IEFISHARES	112,218	$12.0B	2.91%
3	DONSPDR DOW JONES INDL AVRG ETF	47,305	$10.6B	2.58%
4	AAPLAPPLE INC	67,210	$10.4B	2.52%
5	VIGVANGUARD SPECIALIZED PORTFOL	85,458	$8.1B	1.97%
6	SPYSPDR S&P 500 ETF TR	31,547	$7.9B	1.93%
7	SHYISHARES	90,304	$7.6B	1.85%
8	EFAISHARES	102,851	$7.0B	1.71%
9	EEMISHARES	148,058	$6.6B	1.61%
10	IVWISHARES	38,848	$5.6B	1.36%
11	USMVISHARES TR	98,081	$4.9B	1.20%
12	AMLPUSDALPS ETF TR	427,183	$4.8B	1.17%
13	VYMVANGUARD WHITEHALL FDS INC	59,011	$4.8B	1.16%
14	QTECFIRST TR NASDAQ100 TECH INDE	67,164	$4.6B	1.11%
15	—RYDEX ETF TRUST	46,664	$4.5B	1.08%
16	MOALTRIA GROUP INC	70,137	$4.4B	1.08%
17	SH1USDPROSHARES TR	128,610	$4.1B	1.01%
18	BRK/BBERKSHIRE HATHAWAY INC DEL	21,259	$3.9B	0.95%
19	TAT&T INC	98,811	$3.9B	0.94%
20	—POWERSHARES ETF TR II	93,404	$3.8B	0.93%
21	MGVVANGUARD WORLD FD	52,429	$3.8B	0.92%
22	IVEISHARES	33,153	$3.6B	0.87%
23	PFFISHARES	88,520	$3.4B	0.84%
24	FAIFIRST TR EXCHANGE TRADED FD	128,082	$3.4B	0.82%
25	—POWERSHARES ETF TRUST	176,589	$3.0B	0.74%
26	EFAVISHARES TR	42,016	$3.0B	0.73%
27	FDNFIRST TR EXCHANGE TRADED FD	29,083	$3.0B	0.72%
28	AORISHARES	65,283	$2.9B	0.71%
29	FTSLFIRST TR EXCHANGE TRADED FD	58,206	$2.8B	0.68%
30	VTIVANGUARD INDEX FDS	21,356	$2.8B	0.67%
31	IYY*ISHARES TR	21,579	$2.7B	0.66%
32	BNDVANGUARD BD INDEX FD INC	32,671	$2.7B	0.65%
33	QQEWFIRST TR NAS100 EQ WEIGHTED	47,783	$2.7B	0.65%
34	IVVISHARES	10,414	$2.6B	0.64%
35	JNJJOHNSON & JOHNSON	20,100	$2.6B	0.64%
36	SKYWSKYWEST INC	57,300	$2.5B	0.61%
37	EEMVISHARES	42,737	$2.5B	0.60%
38	HN9HANESBRANDS INC	99,849	$2.5B	0.60%
39	BABOEING CO	9,444	$2.4B	0.58%
40	MTORMERITOR INC	91,000	$2.4B	0.58%
41	XOMEXXON MOBIL CORP	28,162	$2.3B	0.56%
42	LMBSFIRST TR EXCHANGE TRADED FD	44,313	$2.3B	0.56%
43	FTXOFIRST TR EXCHANGE TRADED FD	80,892	$2.2B	0.54%
44	EZUISHARES	51,505	$2.2B	0.54%
45	—TRINSEO S A	32,170	$2.2B	0.53%
46	IJRISHARES	29,059	$2.2B	0.52%
47	PGPROCTER & GAMBLE CO	22,977	$2.1B	0.51%
48	AAWWUSDATLAS AIR WORDWIDE HLDGS IN	30,920	$2.0B	0.49%
49	MSFTMICROSOFT CORP	27,097	$2.0B	0.49%
50	RDVYFIRST TR EXCHANGE TRADED FD	71,744	$2.0B	0.49%
51	AGGISHARES	18,196	$2.0B	0.48%
52	GQ9SPDR GOLD TRUST	16,274	$2.0B	0.48%
53	BABAALIBABA GROUP HLDG LTD	11,150	$1.9B	0.47%
54	VBRVANGUARD INDEX FDS	15,073	$1.9B	0.47%
55	STLAFIAT CHRYSLER AUTOMOBILES N	106,315	$1.9B	0.46%
56	TEITEMPLETON EMERG MKTS INCOME	163,450	$1.9B	0.46%
57	—CHICAGO BRIDGE & IRON CO N V	111,861	$1.9B	0.46%
58	VTVVANGUARD INDEX FDS	18,158	$1.8B	0.44%
59	TIPISHARES	15,939	$1.8B	0.44%
60	XLYSELECT SECTOR SPDR TR	19,501	$1.8B	0.43%
61	GMEGAMESTOP CORP NEW	84,896	$1.8B	0.43%
62	VUGVANGUARD INDEX FDS	12,815	$1.7B	0.41%
63	AMZNAMAZON COM INC	1,766	$1.7B	0.41%
64	OREALTY INCOME CORP	29,127	$1.7B	0.41%
65	VEAVANGUARD TAX MANAGED INTL FD	38,344	$1.7B	0.40%
66	ADNTADIENT PLC	19,396	$1.6B	0.40%
67	FXOFIRST TR EXCHANGE TRADED FD	54,641	$1.6B	0.39%
68	IJKISHARES	8,001	$1.6B	0.39%
69	BSVVANGUARD BD INDEX FD INC	20,164	$1.6B	0.39%
70	—POWERSHARES ETF TRUST II	59,277	$1.6B	0.39%
71	VSSVANGUARD INTL EQUITY INDEX F	13,938	$1.6B	0.39%
72	BACVERIZON	32,078	$1.6B	0.39%
73	MRKMERCK & CO INC NEW	23,819	$1.5B	0.37%
74	GMGENERAL MTRS CO	37,659	$1.5B	0.37%
75	VXFVANGUARD INDEX FDS	13,272	$1.4B	0.35%
76	—TOWER INTL INC	52,200	$1.4B	0.35%
77	ARCBARCBEST CORP	42,000	$1.4B	0.34%
78	PFEPFIZER INC	39,180	$1.4B	0.34%
79	IYLDISHARES TR	53,111	$1.4B	0.33%
80	—GENERAL CABLE CORP	72,650	$1.4B	0.33%
81	PBFPBF ENERGY INC	49,352	$1.4B	0.33%
82	WECWEC ENERGY GROUP INC	21,689	$1.4B	0.33%
83	BNDXVANGUARD CHARLOTTE DDS	24,845	$1.4B	0.33%
84	—ALLERGAN PLC	6,551	$1.3B	0.33%
85	GOOGALPHABET INC	1,396	$1.3B	0.33%
86	IWPISHARES TR	11,786	$1.3B	0.32%
87	METAFACEBOOK INC	7,771	$1.3B	0.32%
88	TG7TRIUMPH GROUP INC NEW	44,400	$1.3B	0.32%
89	FLEXFLEXTRONICS INTL LTD	78,700	$1.3B	0.32%
90	FDTFIRST TR EXCH TRD ALPHA FD I	21,899	$1.3B	0.31%
91	—POWERSHARES ETF TRUST II	68,124	$1.3B	0.31%
92	ALLYALLY FINL INC	53,181	$1.3B	0.31%
93	GTGOODYEAR TIRE & RUBBER COMPANY	38,610	$1.3B	0.31%
94	—EXPRESS SCRIPTS HLDG CO	20,056	$1.3B	0.31%
95	INTCINTEL CORP	33,069	$1.3B	0.31%
96	CSCOCISCO SYS INC	37,332	$1.3B	0.31%
97	VBVANGUARD INDEX FDS	8,784	$1.2B	0.30%
98	CVSCVS HEALTH CORP	14,983	$1.2B	0.30%
99	MDYSPDR S&P MIDCAP 400 ETF TR	3,642	$1.2B	0.29%
100	REGIEURRENEWABLE ENERGY GROUP INC	97,600	$1.2B	0.29%

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