First Heartland Consultants, Inc. Q3 2023 Filing

Filed November 9, 2023

Portfolio Value

$793.4M

Holdings

378

Report Date

Q3 2023

Filing Type

13F-HR

All Holdings (378 positions)

#	Stock	Shares	Value	% Portfolio
1	AQLTISHARES TR	3,999	$984K	0.12%
2	PEPPEPSICO INC	5,805	$984K	0.12%
3	MRKMERCK & CO INC NEW	9,523	$980K	0.12%
4	RSPSINVESCO EXCHANGE TRADED FD T	32,582	$979K	0.12%
5	DBMFLITMAN GREGORY FUNDS	32,984	$953K	0.12%
6	PGPROCTER & GAMBLE CO	6,499	$948K	0.12%
7	HDHOME DEPOT INC	3,090	$934K	0.12%
8	SCHGSCHWAB STRATEGIC TR	12,697	$923K	0.12%
9	CATCATERPILLAR INC DEL	3,291	$898K	0.11%
10	APRTALLIANZ US LARGE CAP BUFFER 10 APR	28,983	$893K	0.11%
11	BKBANK OF NEW YORK MELLON	20,817	$888K	0.11%
12	JPMJP MORGAN CHASE & CO	6,066	$880K	0.11%
13	VYMVANGUARD WHITEHALL FDS INC	8,381	$866K	0.11%
14	FJULFIRST TR EXCHNG TRADED FD VI	22,515	$863K	0.11%
15	CIBRFIRST TR EXCHANGE TRADED FD	18,631	$846K	0.11%
16	DEDEERE & CO	2,239	$845K	0.11%
17	VXUSVANGUARD STAR FD	15,387	$823K	0.10%
18	MLB1MERCADOLIBRE INC	644	$817K	0.10%
19	IJHISHARES	3,148	$785K	0.10%
20	FBTFIRST TR EXCHANGE TRADED FD	5,270	$771K	0.10%
21	CGDGCAPITAL GROUP DIVIDEND VALUE	28,891	$765K	0.10%
22	MBBISHARES	8,493	$754K	0.10%
23	LNCLINCOLN NATL CORP IND	30,494	$753K	0.09%
24	VTEBVANGUARD MUN BD FD INC	15,610	$751K	0.09%
25	OCTTALLIANZ US LARGE CAP BUFFER 10	23,151	$732K	0.09%
26	HDVISHARES TR	7,229	$715K	0.09%
27	SDYSPDR SERIES TRUST	6,135	$706K	0.09%
28	EFVISHARES TR	14,289	$699K	0.09%
29	AMGNAMGEN INC	2,576	$692K	0.09%
30	RSPINVESCO EXCHANGE TRADED FD T	4,849	$687K	0.09%
31	EOGEOG RES INC	5,388	$683K	0.09%
32	ETJEATON VANCE RISK MNGD DIV	87,185	$670K	0.08%
33	RDVIFIRST TR CBOE VEST RISING	31,762	$669K	0.08%
34	QUALISHARES TR	5,038	$664K	0.08%
35	FICOFAIR ISAAC CORP	763	$663K	0.08%
36	DIVOAMPLIFY ETF TR	18,982	$659K	0.08%
37	FOCTFIRST TR EXCHNG TRADED FD VI	18,032	$659K	0.08%
38	CVXCHEVRON CORP NEW	3,860	$651K	0.08%
39	CGUSCAPITAL GROUP CORE EQUITY	25,790	$648K	0.08%
40	CSCOCISCO SYS INC	12,025	$646K	0.08%
41	REXRREXFORD INDL RLTY INC	13,060	$645K	0.08%
42	ROBTFIRST TR NASDQ ARTFCIAL	15,761	$638K	0.08%
43	KOCOCA COLA COMPANY	11,228	$629K	0.08%
44	DUKDUKE ENERGY CORP NEW	7,084	$625K	0.08%
45	BAXBAXTER INTL INC	16,287	$615K	0.08%
46	LMBSFIRST TR EXCHANGE TRADED FD	12,957	$612K	0.08%
47	BACVERIZON COMMUNICATIONS INC	18,722	$607K	0.08%
48	AQLTISHARES TR	27,214	$600K	0.08%
49	DJUNFIRST TR EXCHANGE TRADED FD	16,934	$598K	0.08%
50	LVHDLEGG MASON	17,651	$598K	0.08%
51	DECKDECKERS OUTDOOR CORP	1,147	$590K	0.07%
52	ADPAUTOMATIC DATA PROCESSING IN	2,384	$574K	0.07%
53	AMDADVANCED MICRO DEVICES INC	5,523	$568K	0.07%
54	DLNWISDOMTREE TR	9,110	$560K	0.07%
55	IWYISHARES TR	3,537	$544K	0.07%
56	TAT&T INC	36,106	$542K	0.07%
57	ORCLORACLE CORP	5,112	$541K	0.07%
58	AMTAMERICAN TOWER CORP NEW	3,251	$535K	0.07%
59	DISDISNEY WALT CO	6,583	$534K	0.07%
60	TFLOISHARES TR	10,476	$532K	0.07%
61	ISRGINTUITIVE SURGICAL INC	1,800	$526K	0.07%
62	AMATAPPLIED MATLS INC	3,801	$526K	0.07%
63	EFGISHARES TR	5,956	$514K	0.06%
64	EEMISHARES	13,403	$509K	0.06%
65	ARKKARK ETF TR	12,815	$508K	0.06%
66	FXZFIRST TR MATERIALS ALPH	8,053	$508K	0.06%
67	IWMISHARES TR	2,854	$504K	0.06%
68	JEPQJP MORGAN CHASE & CO	10,675	$501K	0.06%
69	SJBPROSHARES TR	27,064	$499K	0.06%
70	AVGOBROADCOM INC	601	$499K	0.06%
71	TFCTRUIST FINANCIAL CORP	17,079	$489K	0.06%
72	SOXXISHARES	1,031	$488K	0.06%
73	HEFAISHARES TR	16,177	$487K	0.06%
74	GSGOLDMAN SACHS GROUP INC	1,498	$485K	0.06%
75	FSEPFIRST TR EXCHNG TRADED FD VI	13,093	$485K	0.06%
76	VEUVANGUARD INTL EQUITY INDEX F	9,208	$478K	0.06%
77	SCHWSCHWAB CHARLES CORP	8,648	$475K	0.06%
78	SBUXSTARBUCKS CORP	5,172	$472K	0.06%
79	VXFVANGUARD INDEX FDS	3,286	$471K	0.06%
80	QQQEDIREXION SHS ETF TR	6,282	$470K	0.06%
81	DALDELTA AIR LINES INC DEL	12,541	$464K	0.06%
82	GEGENERAL ELECTRIC CO	4,189	$463K	0.06%
83	FISVFISERV INC	4,089	$462K	0.06%
84	QSPTFIRST TR EXCHGN TRADED FD VI	21,037	$456K	0.06%
85	VPUVANGUARD WORLD FDS	3,546	$452K	0.06%
86	FIWFIRST TR EXCHANGE TRADED FD	5,451	$451K	0.06%
87	XLVSELECT SECTOR SPDR TR	3,490	$449K	0.06%
88	PPAINVESCO AEROSPACE & DEFENSE	5,632	$449K	0.06%
89	IDUISHARES TR	6,084	$448K	0.06%
90	BXBLACKSTONE GROUP INC	4,126	$442K	0.06%
91	IOOISHARES	6,009	$440K	0.06%
92	QTECFIRST TR NASDAQ 100 TECH IND	2,966	$431K	0.05%
93	AZNASTRAZENECA PLC	6,286	$426K	0.05%
94	MCDMCDONALDS CORP	1,614	$425K	0.05%
95	JPSTJP MORGAN CHASE & CO	8,314	$417K	0.05%
96	FFORD MOTOR CO DEL	33,390	$415K	0.05%
97	FAUGFIRST TR EXCHNG TRADED FD VI	11,012	$412K	0.05%
98	PFFISHARES TR	13,573	$409K	0.05%
99	MPCMARATHON PETE CORP	2,703	$409K	0.05%
100	DAPRFIRST TR EXCHGN TRADED FD VI	13,454	$408K	0.05%

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