HARBOR INVESTMENT ADVISORY, LLC Q4 2024 Filing

Filed January 16, 2025

Portfolio Value

$1.1M

Holdings

1,137

Report Date

Q4 2024

Filing Type

13F-HR

All Holdings (1,137 positions)

#	Stock	Shares	Value	% Portfolio	Type
1	MARMARRIOTT INTL INC NEW CL A	557,761	$156K	14.54%
2	AAPLAPPLE INC COM	361,307	$86K	8.05%	Put
3	AMZNAMAZON COM INC COM	301,946	$52K	4.83%
4	MSFTMICROSOFT CORP COM	146,014	$39K	3.64%	Put
5	GOOGLALPHABET INC CAP STK CL A	172,961	$33K	3.06%
6	BRK/BBERKSHIRE HATHAWAY INC DEL CL B NEW	231,559	$28K	2.60%
7	UNHUNITEDHEALTH GROUP INC COM	34,565	$17K	1.63%
8	GOOGALPHABET INC CAP STK CL C	95,502	$17K	1.55%	Put
9	MAMASTERCARD INCORPORATED CL A	25,981	$14K	1.28%
10	JPMJPMORGAN CHASE & CO. COM	69,288	$13K	1.24%
11	VTIVANGUARD TOTAL STOCK MARKET ETF	45,540	$13K	1.23%
12	VVISA INC COM CL A	40,325	$13K	1.19%
13	RSPINVESCO S&P 500 EQUAL WEIGHT ETF	72,070	$13K	1.18%
14	IVVISHARES CORE S&P 500 ETF	19,929	$12K	1.10%
15	VUGVANGUARD GROWTH ETF	26,462	$11K	1.02%
16	VOOVANGUARD S&P 500 ETF	19,550	$11K	0.98%
17	IWNISHARES RUSSELL 2000 VALUE ETF	62,993	$10K	0.97%
18	NVDANVIDIA CORPORATION COM	72,815	$10K	0.91%	Put
19	GLDMSPDR GOLD MINISHARES TRUST	169,050	$9K	0.82%
20	LLYELI LILLY & CO COM	10,696	$8K	0.77%
21	METAMETA PLATFORMS INC CL A	14,036	$8K	0.77%
22	SPYSPDR S&P 500 ETF TRUST	13,325	$8K	0.73%	Put
23	BLKBLACKROCK INC COM	7,251	$7K	0.69%
24	VTVVANGUARD VALUE ETF	43,624	$7K	0.69%
25	VNQVANGUARD REAL ESTATE ETF	78,987	$7K	0.66%
26	JNJJOHNSON & JOHNSON COM	46,835	$7K	0.63%
27	BILSPDR BLOOMBERG 1-3 MONTH T-BILL ETF	73,769	$7K	0.63%
28	BXBLACKSTONE INC COM	39,014	$7K	0.63%
29	AMGNAMGEN INC COM	25,009	$7K	0.61%
30	IWYISHARES RUSSELL TOP 200 GROWTH ETF	25,474	$6K	0.56%
31	AVGOBROADCOM INC COM	25,523	$6K	0.55%
32	TSLATESLA INC COM	14,493	$6K	0.55%	Put
33	EFAISHARES MSCI EAFE ETF	73,925	$6K	0.52%
34	IWOISHARES RUSSELL 2000 GROWTH ETF	19,274	$6K	0.52%
35	IWFISHARES RUSSELL 1000 GROWTH ETF	13,234	$5K	0.50%
36	COSTCOSTCO WHSL CORP NEW COM	5,676	$5K	0.49%
37	VOEVANGUARD MID-CAP VALUE ETF	31,984	$5K	0.48%
38	VOTVANGUARD MID-CAP GROWTH ETF	20,184	$5K	0.48%
39	JEPIJPMORGAN EQUITY PREMIUM INCOME ETF	88,623	$5K	0.48%
40	SBUXSTARBUCKS CORP COM	54,430	$5K	0.46%
41	HDHOME DEPOT INC COM	12,729	$5K	0.46%
42	XOMEXXON MOBIL CORP COM	43,702	$5K	0.44%
43	WMTWALMART INC COM	51,846	$5K	0.44%
44	IJRISHARES CORE S&P SMALL CAP ETF	40,549	$5K	0.44%
45	BACBANK AMERICA CORP COM	102,155	$4K	0.42%
46	IWBISHARES RUSSELL 1000 ETF	13,544	$4K	0.41%
47	GQ9SPDR GOLD SHARES	17,589	$4K	0.40%
48	AQLTISHARES CORE MSCI EAFE ETF	59,921	$4K	0.39%
49	EQIXEQUINIX INC COM	4,420	$4K	0.39%
50	FVDFIRST TRUST VALUE LINE DIVIDEND INDEX FUND	95,218	$4K	0.39%
51	CRMSALESFORCE INC COM	28,649	$4K	0.38%
52	IWXISHARES RUSSELL TOP 200 VALUE ETF	50,179	$4K	0.37%
53	IJHISHARES CORE S&P MID-CAP ETF	62,766	$4K	0.37%
54	ABBVABBVIE INC COM	21,792	$4K	0.36%
55	IVEISHARES S&P 500 VALUE ETF	20,039	$4K	0.36%
56	PGPROCTER AND GAMBLE CO COM	22,330	$4K	0.35%
57	HELOJPMORGAN HEDGED EQUITY LADDERED OVERLAY ETF	60,336	$4K	0.35%
58	NDQINVESCO QQQ TRUST SERIES I	7,222	$4K	0.35%	Put
59	IVWISHARES S&P 500 GROWTH ETF	36,250	$4K	0.34%
60	JAAAJANUS DETROIT STREET TRUST JANUS HENDERSON AAA CLO ETF	72,016	$4K	0.34%
61	IWDISHARES RUSSELL 1000 VALUE ETF	19,485	$4K	0.34%
62	CRWDCROWDSTRIKE HLDGS INC CL A	10,540	$4K	0.34%
63	ZIONZIONS BANCORPORATION N A COM	62,928	$3K	0.32%
64	VIGVANGUARD DIVIDEND APPRECIATION ETF	16,815	$3K	0.31%
65	SHYISHARES 1-3 YEAR TREASURY BOND ETF	39,687	$3K	0.30%
66	HONHONEYWELL INTL INC COM	14,318	$3K	0.30%
67	MRKMERCK & CO INC COM	32,385	$3K	0.30%
68	IWSISHARES RUSSELL MID-CAP VALUE ETF	23,644	$3K	0.29%
69	AMTAMERICAN TOWER CORP NEW COM	16,638	$3K	0.29%
70	ORCLORACLE CORP COM	18,303	$3K	0.29%
71	ABTABBOTT LABS COM	26,399	$3K	0.28%
72	FQIDIGITAL RLTY TR INC COM	16,561	$3K	0.27%
73	DGROISHARES CORE DIVIDEND GROWTH ETF	46,599	$3K	0.27%
74	FISVFISERV INC COM	13,899	$3K	0.27%
75	APOAPOLLO GLOBAL MGMT INC COM	15,987	$3K	0.25%
76	CVXCHEVRON CORP NEW COM	18,167	$3K	0.25%
77	TXRHTEXAS ROADHOUSE INC COM	14,361	$3K	0.24%
78	REGNREGENERON PHARMACEUTICALS COM	3,612	$3K	0.24%
79	JMBSJANUS HENDERSON MORTGAGE-BACKED SECURITIES ETF	57,015	$3K	0.24%
80	MKLMARKEL GROUP INC COM	1,428	$2K	0.23%
81	SYKSTRYKER CORPORATION COM	6,693	$2K	0.23%
82	NFLXNETFLIX INC COM	19,270	$2K	0.22%
83	LOWLOWES COS INC COM	9,600	$2K	0.22%
84	PEPPEPSICO INC COM	15,436	$2K	0.22%
85	IWPISHARES RUSSELL MID-CAP GROWTH ETF	18,457	$2K	0.22%
86	CMGCHIPOTLE MEXICAN GRILL INC COM	37,979	$2K	0.21%
87	TJXTJX COS INC NEW COM	18,644	$2K	0.21%
88	ICFISHARES COHEN & STEERS REIT ETF	36,473	$2K	0.21%
89	VYMVANGUARD HIGH DIVIDEND YIELD INDEX ETF	17,143	$2K	0.20%
90	NKENIKE INC CL B	28,637	$2K	0.20%
91	GSGOLDMAN SACHS GROUP INC COM	3,710	$2K	0.20%
92	DHRDANAHER CORPORATION COM	9,052	$2K	0.19%
93	CEGCONSTELLATION ENERGY CORP COM	9,037	$2K	0.19%
94	VICRVICOR CORP COM	41,511	$2K	0.19%
95	LULULULULEMON ATHLETICA INC COM	5,200	$2K	0.19%
96	TROWT ROWE PRICE GROUP INC COM	17,255	$2K	0.18%
97	TMUST-MOBILE US INC COM	8,740	$2K	0.18%
98	NOWSERVICENOW INC COM	1,815	$2K	0.18%
99	CSCOCISCO SYS INC COM	31,793	$2K	0.18%
100	UNPUNION PAC CORP COM	7,882	$2K	0.17%

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