Sterling Investment Counsel, LLC

CIK: 0001925853SEC EDGAR →

Portfolio Value

$349.0M

Holdings

187

As of

Q4 2025

New Positions

187

Closed Positions

0

Top 10 Holdings

RankStockSharesValue% of Portfolio
1
IVW

ISHARES TR

289,892$35.7M
10.24%
2
QQQM

INVESCO EXCH TRADED FD TR II

121,400$30.7M
8.80%
3
JEPI

J P MORGAN EXCHANGE TRADED F

486,101$27.8M
7.97%
4
CGXU

CAPITAL GROUP INTL FOCUS EQT

717,100$21.2M
6.07%
5
AAPL

APPLE INC

65,301$17.5M
5.02%
6
IJH

ISHARES TR

192,716$12.7M
3.64%
7
GOOGL

ALPHABET INC

33,642$9.7M
2.79%
8
IVV

ISHARES TR

12,032$8.2M
2.36%
9
NVDA

NVIDIA CORPORATION

44,485$8.0M
2.30%
10
MSFT

MICROSOFT CORP

16,881$7.9M
2.25%

Quarterly Changes

Top Buys

IVWNEW
$35.7M
QQQMNEW
$30.7M
JEPINEW
$27.8M
CGXUNEW
$21.2M
AAPLNEW
$17.5M

Top Sells

No sells this quarter

New Positions (187)

IVW
$35.7M · 290K shares
QQQM
$30.7M · 121K shares
JEPI
$27.8M · 486K shares
CGXU
$21.2M · 717K shares
AAPL
$17.5M · 65K shares
IJH
$12.7M · 193K shares
GOOGL
$9.7M · 34K shares
IVV
$8.2M · 12K shares
NVDA
$8.0M · 44K shares
MSFT
$7.9M · 17K shares
IJR
$7.9M · 65K shares
AMZN
$6.9M · 30K shares
EMXC
$6.5M · 90K shares
BRK/B
$5.5M · 11K shares
JPM
$4.7M · 15K shares
META
$4.5M · 7K shares
V
$4.1M · 12K shares
WMT
$3.9M · 35K shares
SPY
$2.8M · 4K shares
KO
$2.7M · 40K shares
IUSG
$2.5M · 15K shares
IWF
$2.5M · 5K shares
GOOG
$2.5M · 9K shares
LLY
$2.4M · 2K shares
CAH
$2.3M · 11K shares
IXUS
$2.3M · 27K shares
DGRO
$2.2M · 32K shares
IVE
$2.2M · 10K shares
AVGO
$2.1M · 6K shares
PANW
$2.1M · 11K shares
GEV
$1.9M · 3K shares
ABBV
$1.9M · 9K shares
HD
$1.8M · 5K shares
DIS
$1.8M · 16K shares
COST
$1.8M · 2K shares
CFG
$1.7M · 32K shares
XLE
$1.7M · 37K shares
MCD
$1.6M · 5K shares
NOW
$1.6M · 10K shares
ETN
$1.6M · 5K shares
UBER
$1.5M · 19K shares
TMO
$1.5M · 3K shares
BOTZ
$1.5M · 42K shares
APH
$1.5M · 11K shares
VOT
$1.5M · 6K shares
ARKT
$1.5M · 10K shares
TRVC
$1.4M · 13K shares
AEP
$1.4M · 13K shares
CRM
$1.4M · 5K shares
ADI
$1.4M · 5K shares
MRK
$1.3M · 13K shares
PH
$1.3M · 2K shares
HYG
$1.3M · 16K shares
BLK
$1.2M · 1K shares
SPMD
$1.1M · 20K shares
NYF
$1.1M · 21K shares
NDQ
$1.1M · 2K shares
TSLA
$1.1M · 2K shares
XLB
$1.1M · 24K shares
NLR
$1.0M · 8K shares
MA
$999K · 2K shares
GLW
$979K · 11K shares
ONEQ
$956K · 10K shares
MLB1
$858K · 426 shares
JNJ
$849K · 4K shares
MTB
$848K · 4K shares
SYK
$844K · 2K shares
GILD
$809K · 7K shares
IGV
$804K · 8K shares
BCFN
$763K · 31K shares
DON
$761K · 2K shares
LRGF
$755K · 11K shares
BRK-B
$754K · 1 shares
IQV
$751K · 3K shares
DE
$744K · 2K shares
SHYG
$725K · 17K shares
BUG
$691K · 23K shares
CIT
$690K · 4K shares
VOOG
$683K · 2K shares
XOM
$673K · 6K shares
TMP
$672K · 9K shares
UNH
$644K · 1K shares
CINF
$640K · 4K shares
VOO
$631K · 1K shares
JPST
$625K · 12K shares
VGT
$609K · 809 shares
PEP
$604K · 4K shares
EQIX
$571K · 746 shares
PG
$568K · 4K shares
GS
$564K · 642 shares
CVX
$546K · 4K shares
FNF
$534K · 10K shares
IP
$511K · 10K shares
ETR
$494K · 7K shares
AMAT
$481K · 2K shares
MO
$476K · 9K shares
QUAL
$475K · 2K shares
T
$475K · 21K shares
LMT
$475K · 979 shares
SCHW
$472K · 5K shares
LOW
$464K · 2K shares
AMGN
$462K · 2K shares
TT
$460K · 1K shares
FITB
$446K · 11K shares
GHC
$443K · 404 shares
VB
$435K · 2K shares
WMB
$432K · 8K shares
CAT
$425K · 743 shares
VIG
$424K · 2K shares
BAC
$420K · 8K shares
CATH
$417K · 5K shares
IWS
$413K · 3K shares
4I1
$413K · 3K shares
VYM
$409K · 3K shares
PLD
$407K · 4K shares
USB
$401K · 8K shares
EMB
$397K · 4K shares
DUK
$381K · 4K shares
IBM
$379K · 2K shares
GQ9
$379K · 958 shares
IWP
$369K · 3K shares
JNK
$366K · 4K shares
USMV
$366K · 4K shares
WEAV
$362K · 48K shares
HCA
$359K · 1K shares
DES
$357K · 10K shares
SPYV
$353K · 6K shares
MET
$352K · 4K shares
AXP
$348K · 942 shares
VOE
$348K · 2K shares
VBR
$338K · 2K shares
MGK
$336K · 979 shares
UPS
$331K · 3K shares
PEG
$329K · 4K shares
ADBE
$326K · 735 shares
AGQ
$324K · 4K shares
TMUS
$324K · 1K shares
PAYX
$323K · 2K shares
VTV
$320K · 2K shares
CRWD
$318K · 680 shares
GBTC
$318K · 5K shares
NFLX
$317K · 3K shares
IJT
$312K · 2K shares
STX
$312K · 2K shares
BAC
$310K · 8K shares
FTEC
$294K · 1K shares
IWD
$283K · 1K shares
HIG
$281K · 3K shares
ONON
$270K · 6K shares
LIN
$268K · 632 shares
IONQ
$262K · 6K shares
ITOT
$262K · 2K shares
RF
$252K · 11K shares
VTI
$247K · 738 shares
ADP
$243K · 948 shares
IJK
$242K · 3K shares
PWR
$239K · 759 shares
ES
$238K · 4K shares
ACWX
$237K · 4K shares
MPC
$237K · 2K shares
MGV
$236K · 2K shares
GIS
$235K · 4K shares
D
$234K · 4K shares
ZTS
$233K · 1K shares
TJX
$230K · 2K shares
MU
$229K · 804 shares
NOC
$228K · 487 shares
VHT
$227K · 790 shares
MKL
$225K · 105 shares
BNDX
$223K · 5K shares
FE
$222K · 6K shares
IBB
$220K · 1K shares
OEF
$220K · 644 shares
CME
$215K · 929 shares
UNM
$214K · 3K shares
BIP
$213K · 7K shares
SRE
$212K · 2K shares
VEU
$212K · 3K shares
ARCC
$211K · 10K shares
NEE
$211K · 3K shares
CSCO
$209K · 3K shares
SOUN
$205K · 21K shares
XLK
$200K · 1K shares
LAR
$157K · 28K shares
F
$138K · 14K shares
LAC
$123K · 28K shares
PRPL
$6K · 10K shares

Sector Breakdown

Sector# HoldingsValue%
Financial Services86$213.4M61.2%
Technology23$49.6M14.2%
Communication Services7$19.6M5.6%
Healthcare13$14.5M4.2%
Consumer Cyclical10$13.0M3.7%
Unknown9$12.5M3.6%
Consumer Defensive8$10.7M3.1%
Industrials11$6.3M1.8%
Utilities11$5.9M1.7%
Energy4$1.9M0.5%
Real Estate2$978K0.3%
Basic Materials3$548K0.2%