First Heartland Consultants, Inc. Q2 2021 Filing

Filed August 16, 2021

Portfolio Value

$660.1M

Holdings

383

Report Date

Q2 2021

Filing Type

13F-HR

All Holdings (383 positions)

#	Stock	Shares	Value	% Portfolio
1	FLVAMERICAN CENTY ETF TR	428,760	$25.8M	3.90%
2	FTCSFIRST TR EXCHANGE TRADED FD	259,866	$19.6M	2.97%
3	SPYGSPDR SERIES TRUST	296,805	$18.7M	2.83%
4	XSOEWISDOMTREE TR	434,153	$18.3M	2.77%
5	RWLINVESCO EXCHANGE TRADED FD TR	243,632	$18.0M	2.72%
6	SPTSSPDR SER TR	580,567	$17.8M	2.69%
7	AAPLAPPLE INC	116,010	$15.9M	2.41%
8	RDVYFIRST TR EXCHANGE TRADED FD	262,480	$12.6M	1.91%
9	AMZNAMAZON COM INC	3,638	$12.5M	1.90%
10	FIXDFIRST TR EXCHNG TRADED FD VI	207,030	$11.1M	1.68%
11	HYLBDBX ETF TR	273,255	$11.0M	1.67%
12	DEEDFIRST TR EXCHNG TRADED FD VI	423,419	$11.0M	1.66%
13	XFEBFIRST TR EXCHANGE-TRADED FD	487,466	$10.0M	1.52%
14	—INVESCO EXCH TRADED FD TR II	247,058	$9.8M	1.48%
15	FVDFIRST TR VALUE LINE DIVID IN	245,756	$9.8M	1.48%
16	FNKFIRST TR EXCHANGE TRADED ALP	189,722	$8.4M	1.28%
17	RWJINVESCO EXCH TRADED FD TR II	67,861	$8.2M	1.24%
18	VUGVANGUARD INDEX FDS	26,766	$7.7M	1.16%
19	BKMCBNY MELLON ETF TRUST	84,409	$7.6M	1.15%
20	FMBFIRST TR EXCHANGE TRADED FD I	122,125	$7.0M	1.06%
21	JSMLJANUS DETROIT STR TR	99,754	$6.8M	1.03%
22	VEAVANGUARD TAX MANAGED INTL FD	124,659	$6.4M	0.97%
23	ITOTISHARES TR	61,390	$6.1M	0.92%
24	REGLPROSHARES TR	81,232	$5.8M	0.88%
25	VTVVANGUARD INDEX FDS	41,104	$5.7M	0.86%
26	BNDXVANGUARD CHARLOTTE DDS	95,792	$5.5M	0.83%
27	BSVVANGUARD BD INDEX FD INC	65,859	$5.4M	0.82%
28	FAIFIRST TR EXCHANGE TRADED FD	105,531	$5.0M	0.76%
29	SPTLSPDR SERIES TRUST	119,513	$4.9M	0.75%
30	BRK/BBERKSHIRE HATHAWAY INC DEL	17,221	$4.8M	0.73%
31	IVVISHARES	10,435	$4.5M	0.68%
32	FNYFIRST TR EXCHANGE-TRADED ALP	59,253	$4.5M	0.68%
33	IWMISHARES TR	18,133	$4.2M	0.63%
34	NDQINVESCO QQQ TR	11,552	$4.1M	0.62%
35	MDYSPDR S&P MIDCAP 400 ETF TR	8,194	$4.0M	0.61%
36	VIGVANGUARD SPECIALIZED PORTFOL	25,595	$4.0M	0.60%
37	MDYVSPDR SER TR	58,562	$4.0M	0.60%
38	USMVISHARES TR	53,503	$3.9M	0.60%
39	RSPMINVESCO EXCHANGE TRADED FD T	23,426	$3.9M	0.58%
40	FLQMFRANKLIN TEMPLETON ETF TR	85,822	$3.8M	0.57%
41	GRIDFIRST TR EXCHANGE TRADED FD	40,505	$3.8M	0.57%
42	FTGCFIRST TR EXCHNG TRADED FD VI	157,862	$3.7M	0.57%
43	MSFTMICROSOFT CORP	13,460	$3.6M	0.55%
44	FTSLFIRST TR EXCHANGE TRADED FD	74,658	$3.6M	0.54%
45	RSPGINVESCO EXCHANGE TRADED FD T	78,617	$3.6M	0.54%
46	EPDENTERPRISE PROD PARTNERS L	146,837	$3.5M	0.54%
47	FDNIFIRST TR EXCHANGE TRADED FD	73,715	$3.5M	0.53%
48	IUSGISHARES TR	34,120	$3.4M	0.52%
49	IVEISHARES	23,197	$3.4M	0.52%
50	SPYMSPDR SERIES TRUST	67,693	$3.4M	0.52%
51	RSPFINVESCO EXCHANGE TRADED FD T	54,820	$3.3M	0.50%
52	BLVVANGUARD BD INDEX FDS	31,633	$3.3M	0.49%
53	XMMOINVESCO EXCHANGE TRADED FD T	37,875	$3.2M	0.49%
54	FBTFIRST TR EXCHANGE TRADED FD	18,437	$3.2M	0.48%
55	RSPNINVESCO EXCHANGE TRADED FD T	16,705	$3.1M	0.47%
56	UCONFIRST TR EXCHNG TRADED FD VI	115,222	$3.1M	0.47%
57	SLYVSPDR SER TR	34,269	$2.9M	0.44%
58	SPSMSPDR SER TR	66,758	$2.9M	0.44%
59	FXHFIRST TR EXCHANGE TRADED FD	24,897	$2.9M	0.44%
60	BIVVANGUARD BD INDEX FD INC	32,305	$2.9M	0.44%
61	IJJISHARES TR	25,634	$2.7M	0.41%
62	IJSISHARES TR	25,442	$2.7M	0.41%
63	IWVISHARES	10,468	$2.7M	0.41%
64	FLQSFRANKIN TEMPLETON ETF TR	69,663	$2.7M	0.40%
65	BONDPIMCO ETF TR	23,934	$2.7M	0.40%
66	SKYYFIRST TR EXCHANGE TRADED FD	24,826	$2.6M	0.40%
67	SPMDSPDR SER TR	55,691	$2.6M	0.40%
68	VMBSVANGUARD SCOTTSDALE FDS	49,159	$2.6M	0.40%
69	QHYWISDOMTREE TR	49,151	$2.6M	0.39%
70	VBVANGUARD INDEX FDS	11,391	$2.6M	0.39%
71	BNDVANGUARD BD INDEX FD INC	29,663	$2.5M	0.39%
72	TSLATESLA INC	3,744	$2.5M	0.39%
73	EUSAISHARES	29,655	$2.5M	0.38%
74	IYY*ISHARES TR	22,980	$2.5M	0.38%
75	LMBSFIRST TR EXCHANGE TRADED FD	48,439	$2.5M	0.37%
76	SPIBSPDR SER TR	66,380	$2.4M	0.37%
77	BABAALIBABA GROUP HLDG LTD	10,690	$2.4M	0.37%
78	SPYSPDR S&P 500 ETF TR	5,641	$2.4M	0.37%
79	FDNFIRST TR EXCHANGE TRADED FD	9,835	$2.4M	0.36%
80	VWOVANGUARD INTL EQUITY INDEX F	42,867	$2.3M	0.35%
81	VOOVANGUARD INDEX FDS	5,774	$2.3M	0.34%
82	ABBVABBVIE INC	20,159	$2.3M	0.34%
83	FMHIFIRST TR EXCH TRADED FD III	40,036	$2.3M	0.34%
84	SPIPSPDR SER TR	71,322	$2.2M	0.34%
85	FXLFIRST TR EXCHANGE TRADED FD	17,589	$2.2M	0.33%
86	NVDANVIDIA CORP	2,604	$2.1M	0.32%
87	IJRISHARES	18,373	$2.1M	0.31%
88	IVWISHARES	28,204	$2.1M	0.31%
89	SLYGSPDR SERIES TRUST	22,262	$2.0M	0.30%
90	DAPRFIRST TR EXCHNG TRADED FD VI	59,472	$1.8M	0.28%
91	SPTMSPDR SERIES TRUST	33,978	$1.8M	0.27%
92	DONSPDR DOW JONES INDL AVRG ETF	5,190	$1.8M	0.27%
93	VVISA INC	7,575	$1.8M	0.27%
94	BMYBRISTOL-MYERS SQUIBB CO	25,138	$1.7M	0.25%
95	IJKISHARES	20,428	$1.7M	0.25%
96	VTIVANGUARD INDEX FDS	7,417	$1.7M	0.25%
97	FTSMFIRST TR EXCHANGE TRADED FD	26,817	$1.6M	0.24%
98	IJTISHARES TR	12,055	$1.6M	0.24%
99	AQLTISHARES TR	59,760	$1.6M	0.24%
100	BABOEING CO	6,599	$1.6M	0.24%

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