First Heartland Consultants, Inc. Q3 2021 Filing

Filed November 15, 2021

Portfolio Value

$657.3B

Holdings

386

Report Date

Q3 2021

Filing Type

13F-HR

All Holdings (386 positions)

#	Stock	Shares	Value	% Portfolio
1	FLVAMERICAN CENTY ETF TR	429,686	$25.4B	3.87%
2	SPYGSPDR SERIES TRUST	391,351	$25.1B	3.81%
3	RWLINVESCO EXCHANGE TRADED FD TR	245,088	$17.8B	2.71%
4	FTCSFIRST TR EXCHANGE TRADED FD	234,404	$17.5B	2.67%
5	SPTSSPDR SER TR	571,316	$17.5B	2.66%
6	RDVYFIRST TR EXCHANGE TRADED FD	363,399	$17.3B	2.62%
7	FTSDFRANKLIN ETF TR	174,346	$16.5B	2.51%
8	AAPLAPPLE INC	92,187	$13.0B	1.98%
9	AMZNAMAZON COM INC	3,920	$12.9B	1.96%
10	FVDFIRST TR VALUE LINE DIVID IN	327,161	$12.8B	1.95%
11	FIXDFIRST TR EXCHNG TRADED FD VI	237,836	$12.7B	1.94%
12	HYLBDBX ETF TR	296,303	$11.9B	1.81%
13	XFEBFIRST TR EXCHANGE-TRADED FD	563,184	$11.6B	1.76%
14	VUGVANGUARD INDEX FDS	27,171	$7.9B	1.20%
15	—INVESCO EXCH TRADED FD TR II	204,540	$7.9B	1.20%
16	NDQINVESCO QQQ TR	20,882	$7.5B	1.14%
17	UCONFIRST TR EXCHNG TRADED FD VI	274,211	$7.3B	1.11%
18	PSRINVESCO ACTIVELY MANAGD ETF	66,594	$6.9B	1.04%
19	FMBFIRST TR EXCHANGE TRADED FD I	117,268	$6.7B	1.01%
20	VEAVANGUARD TAX MANAGED INTL FD	130,265	$6.6B	1.00%
21	ITOTISHARES TR	63,461	$6.2B	0.95%
22	FNKFIRST TR EXCHANGE TRADED ALP	140,124	$6.2B	0.94%
23	RWJINVESCO EXCH TRADED FD TR II	52,231	$6.1B	0.93%
24	RSPMINVESCO EXCHANGE TRADED FD T	37,877	$6.1B	0.92%
25	DEEDFIRST TR EXCHNG TRADED FD VI	224,300	$5.8B	0.89%
26	MDYVSPDR SER TR	86,483	$5.7B	0.87%
27	VTVVANGUARD INDEX FDS	42,145	$5.7B	0.87%
28	BNDXVANGUARD CHARLOTTE DDS	97,254	$5.5B	0.84%
29	BSVVANGUARD BD INDEX FD INC	67,087	$5.5B	0.84%
30	BKMCBNY MELLON ETF TRUST	60,890	$5.4B	0.82%
31	SPTLSPDR SERIES TRUST	121,454	$5.0B	0.76%
32	JSMLJANUS DETROIT STR TR	77,032	$5.0B	0.76%
33	RSPRINVESCO EXCHANGE TRADED FD T	135,674	$5.0B	0.76%
34	FAIFIRST TR EXCHANGE TRADED FD	101,600	$4.7B	0.71%
35	REGLPROSHARES TR	68,528	$4.6B	0.71%
36	FTGCFIRST TR EXCHNG TRADED FD VI	190,455	$4.6B	0.70%
37	GRIDFIRST TR EXCHANGE TRADED FD	49,235	$4.6B	0.69%
38	RSPTINVESCO EXCHANGE TRADED FD T	15,515	$4.5B	0.68%
39	SPYSPDR S&P 500 ETF TR	9,140	$3.9B	0.60%
40	SPYMSPDR SERIES TRUST	76,742	$3.9B	0.59%
41	USMVISHARES TR	52,668	$3.9B	0.59%
42	TDIVFIRST TR EXCHANGE TRADED FD	66,374	$3.7B	0.57%
43	RFDIFIRST TR EXCH TRADED FD III	53,764	$3.7B	0.57%
44	FYXFIRST TR SML CP CORE ALPHA F	40,579	$3.7B	0.57%
45	RSPFINVESCO EXCHANGE TRADED FD T	59,844	$3.7B	0.56%
46	IUSGISHARES TR	35,462	$3.6B	0.55%
47	MSFTMICROSOFT CORP	12,738	$3.6B	0.55%
48	EPDENTERPRISE PROD PARTNERS L	164,255	$3.6B	0.54%
49	RSPHINVESCO EXCHANGE TRADED FD T	11,844	$3.5B	0.54%
50	FTSLFIRST TR EXCHANGE TRADED FD	73,493	$3.5B	0.54%
51	IVVISHARES	8,130	$3.5B	0.53%
52	SPMDSPDR SER TR	74,571	$3.4B	0.52%
53	CIBRFIRST TR EXCHANGE TRADED FD	68,716	$3.3B	0.51%
54	BRK/BBERKSHIRE HATHAWAY INC DEL	12,056	$3.3B	0.50%
55	BLVVANGUARD BD INDEX FDS	31,963	$3.3B	0.50%
56	IVEISHARES	22,106	$3.2B	0.49%
57	IVWISHARES	43,378	$3.2B	0.49%
58	FMHIFIRST TR EXCH TRADED FD III	53,943	$3.0B	0.46%
59	BIVVANGUARD BD INDEX FD INC	32,987	$3.0B	0.45%
60	FLQMFRANKLIN TEMPLETON ETF TR	63,870	$2.8B	0.43%
61	IWVISHARES	10,959	$2.8B	0.42%
62	SPSMSPDR SER TR	65,558	$2.8B	0.42%
63	FLQSFRANKIN TEMPLETON ETF TR	71,289	$2.7B	0.41%
64	QHYWISDOMTREE TR	50,807	$2.7B	0.41%
65	VMBSVANGUARD SCOTTSDALE FDS	50,082	$2.7B	0.41%
66	SPIBSPDR SER TR	72,491	$2.6B	0.40%
67	EUSAISHARES	30,392	$2.5B	0.39%
68	IYY*ISHARES TR	23,429	$2.5B	0.38%
69	FDNFIRST TR EXCHANGE TRADED FD	10,533	$2.5B	0.38%
70	SLYVSPDR SER TR	30,206	$2.5B	0.38%
71	VBVANGUARD INDEX FDS	10,779	$2.4B	0.36%
72	TSLATESLA INC	3,031	$2.4B	0.36%
73	VIGVANGUARD SPECIALIZED PORTFOL	14,989	$2.3B	0.35%
74	VWOVANGUARD INTL EQUITY INDEX F	44,923	$2.2B	0.34%
75	ABBVABBVIE INC	20,573	$2.2B	0.34%
76	NVDANVIDIA CORP	10,431	$2.2B	0.33%
77	VOOVANGUARD INDEX FDS	5,209	$2.1B	0.31%
78	BNDVANGUARD BD INDEX FD INC	24,008	$2.1B	0.31%
79	SPTMSPDR SERIES TRUST	37,870	$2.0B	0.31%
80	IJJISHARES TR	18,843	$1.9B	0.30%
81	IJRISHARES	16,914	$1.8B	0.28%
82	VNQVANGUARD INDEX FDS	18,110	$1.8B	0.28%
83	DAPRFIRST TR EXCHNG TRADED FD VI	59,464	$1.8B	0.28%
84	FXHFIRST TR EXCHANGE TRADED FD	15,102	$1.8B	0.27%
85	IWMISHARES TR	8,124	$1.8B	0.27%
86	DONSPDR DOW JONES INDL AVRG ETF	5,248	$1.8B	0.27%
87	DJDINVESCO EXCHANGE TRADED FD T	41,501	$1.8B	0.27%
88	SLYGSPDR SERIES TRUST	20,313	$1.8B	0.27%
89	MOALTRIA GROUP INC	38,496	$1.8B	0.27%
90	VVISA INC	7,735	$1.7B	0.26%
91	FBTFIRST TR EXCHANGE TRADED FD	10,363	$1.7B	0.26%
92	ESGUISHARES TR	16,791	$1.7B	0.25%
93	VTIVANGUARD INDEX FDS	7,165	$1.6B	0.24%
94	FNYFIRST TR EXCHANGE-TRADED ALP	21,959	$1.6B	0.24%
95	IJKISHARES	19,735	$1.6B	0.24%
96	BMYBRISTOL-MYERS SQUIBB CO	25,317	$1.5B	0.23%
97	IYLDISHARES TR	62,118	$1.5B	0.23%
98	DGROISHARES TR	29,563	$1.5B	0.23%
99	BONDPIMCO ETF TR	13,119	$1.4B	0.22%
100	SJBPROSHARES TR	81,286	$1.4B	0.22%

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